We create great content, keep up our social media updated with it, but unless we have loyal and interested followers, we won’t get much return. So it’s important to engage with the followers. According to Cat Fyson , if you really want your content to reach significant audiences, you need to be working harder to engage with those who are influential in your particular niche – i.e. those that are communicating with your target audience, not your existing one.
Influencers are the people to whom others come for advice. They have a loyal following because they add value to their industry
What makes someone an Authority?
John Lincoin explained in his article that everyone is looking for the content which is useful and powerful but influencers create high quality information. They continue to improve themselves and their work. Becoming an influencer is an ongoing process.
Jamie Oliver is the perfect example of an influencer in the food industry. According to Kavi Guppta Jamie isn’t educating his viewers on his products. He’s educating his audience on how to do tasks that are related to his products and his expertise. That’s a technique that some marketers fail to grasp: educate your users on how they can better perform certain tasks because of your product—don’t just educate them on your product. Quick tutorials on salad dressings, pasta dishes, and simple recipes teach viewers the basic techniques to cook like he does, and to enjoy the best ingredients. He’s not plugging his own olive oil brand throughout the segment. He’s not raving about how great his style of pan is in the kitchen. He’s busy teaching people how to enjoy good food. What good are kitchen products if his customers don’t know how to use them?
Jamie Oliver’s FoodTube expands his TV empire to digital media
Create and Share Relevant and Unique Content
It is imperative to choose your content keeping in mind your target audience. Use your expertise to solve their problems, entertain them in specific and meaningful ways. If people see you as an expert on certain topic they will follow you. Work with other influencers to create more effective content. That way you can reach a new target community.
According to AmiLin McClure Daniel Lubetzsky became influencer in the food industry by starting the Do The Right Thing Campaign. He also founded Kind Healthy Snacks after realizing there was a need for more appetizing and nutritious snack foods.
Finally, I will summarize few points to be an influencer
- Know what an influencer does
- Create and share relevant content
- Engage with your audience at all platforms like social media.
- Educate yourself continuously and add value
- Educate your audience
I would like to hear more about how to be a good influencer, if you have any suggestions and tips please share below in the comments section. I would love to hear from you.